Wilfried Lentz Rotterdam

Abbreviated as “Regie”, the 1520 A unit is displayed by Beckett in cross-section, a method common for the display of technical devices in order to reveal their inner workings. The longitudinal dissecting of the unit into two distinct pieces plays with the chair as a bulky yet complex mass, creating intricate shapes that in turn flirt with abstraction. Accompanied by the company’s original operating and promotional material, the arrangement is reframing the industrial branding and communications ethos – pursuing potential in its language as a basis for new corollary. Regie is a prelude to a new book that Beckett is working on in direct collaboration with twenty dentists, under the title Tooth: Twenty Personal Accounts. Revealing human as well as medical aspects of the profession, the project seeks to build a sort of anthropological compendium of dentistry.